Your clients see you. Not us.
How co-branding works across the booking page, the client space, emails and PDFs, and what we do when a coach's color is hard to read.
By the Commitment Coach team
When a client pays you, signs with you and checks in with you every morning, the thing they should see is you. Your name, your logo, your color. The software is there to hold the work, not to introduce itself.
That sounds obvious, and it is surprisingly rare. Many tools put their own brand above the coach's, send emails from their own domain, and leave a logo on every PDF. The client ends up with a relationship with the tool. In Commitment Coach the brand on every client-facing surface is yours, and ours appears exactly once per surface, small, so the client knows where to go if something breaks.
What you set, once
Branding lives on one Settings page. You upload a logo, choose one accent color, and write a short welcome message that appears when a client first joins. Your photo and business name come from your profile. That is the whole setup.
The page shows a live preview of a client's Today screen in light and dark mode as you type, so you can see what a client will see before you save.
Where it shows up
The booking page. Your logo, your photo, your color on the buttons and the active tab, your packages. Our only mark is a footer line.
The client space. The logo in the top left, your business name in the header, your accent on buttons, links, active tabs and the goal charts. The welcome message with your photo on the first visit. Our name appears as "Powered by" in the client's Settings and nowhere else.
Emails to clients. Sent with your business name as the sender name and your address as reply-to. Your logo mark at the top, your accent on the button. A footer line names us for the optional emails, so a client can find notification settings.
Agreements and PDFs. Your logo and business name on the signed agreement and on the progress summary. Nothing of ours.
On the coach side of the app, the colors are ours: a plain teal on paper. The two sides look related, but your clients never see the coach side.
The color problem, and what we do about it
One accent color sounds simple until a coach picks a pale yellow and every button becomes a white box with white text. Brand colors are chosen for logos, not for text, and many of them are too light or too dark to read against a page.
We handle this instead of asking you to. When you pick a color, the app computes five values from it:
- accent is your color as picked. It fills buttons and the logo mark.
- on accent is the text color on those buttons: white or near-black, whichever reads against your color at a 4.5 to 1 contrast ratio, the level accessibility guidance asks for on body text.
- accent ink is your color used as text, for links and active tabs. If your color already reads well on the page it is left alone. If it does not, we darken it in light mode or lighten it in dark mode, step by step in a perceptual color space, until it passes.
- tint is a pale wash of your color used for highlighted panels.
- edge is a border color that passes a 3 to 1 ratio against the page, so outlined buttons stay visible.
Dark mode gets its own set. A deep blue that looks right as a button on white would disappear as text on a near-black page, so in dark mode the text version is lifted until it reads. The button stays your exact blue in both modes. Only the text and border versions move, and only as far as they must.
The result is that a coach with a pale yellow brand gets yellow buttons with dark text and an amber link color, and a coach with a deep navy gets navy buttons with white text and a lighter navy for links in dark mode. Neither coach has to know any of this. The preview shows them what they will get and it reads.
Why we do not let you pick two colors
You could ask for a second color, a heading font, a background image. We have kept it to one color on purpose. A client space is a daily tool, and the calm of it comes from restraint: one accent, one typeface, lots of paper. Your logo and your color are enough to make it yours. Anything more starts to make it busy, and busy is the thing we are trying to take away from the morning check-in.
Welcome message
The welcome message is the one piece of long copy you write for the client space. It appears on the first visit with your photo beside it, and after that it lives on the client's Settings page. Most coaches write two or three sentences: what to do in the space, how often to check in, how to reach them. It sets the tone for the engagement, so we give it its own quiet panel rather than a banner.
Emails in detail
Every client email follows the same layout: your logo mark, a line of greeting, the body, one button in your accent, and a footer. Receipts, invites, booking confirmations and reminders always send. Optional emails, such as a new message, a habit reminder or the weekly summary, start on and can be switched off by the client in their notification settings. The footer on the optional ones carries the link to do that.
Replies come to you. Our sending address appears only in the technical headers, because email delivery works that way, and the client's mail app shows your business name.
What the client remembers
A client who works with you for six months opens the space perhaps a hundred and fifty times. Each time they see your logo and your color. When they describe the experience to a friend, they describe working with you, and the thing they remember is your name. That is how it should be. The tool did its job by staying out of the picture.